FOCUS SESSION

Build better relationships with school decision makers through focused, in-depth conversations

Focus Sessions give you exclusive access to up to 12 carefully matched school decision makers in a dedicated online session designed to create deeper engagement, build trust, and generate more qualified sales opportunities.

Exclusive session 8-12 school decision makers 45 minute session 30 minute presentation slot No other suppliers Live Q&A

Focused, in-depth sessions designed around your solution

Focus Sessions are facilitated online events where a single education supplier connects exclusively with engaged school leaders and decision makers in a dedicated, highly focused discussion.

Teacher watching an education supplier presentation

Room to explore challenges

Focus Sessions give you the time and space to explore challenges, demonstrate your solution, answer questions, and start building relationships with key decision makers in schools.

Teacher at the front of class pointing to a whiteboard

Carefully matched attendees

Attendees are carefully matched based on their role, interests, priorities and areas of responsibility, ensuring every conversation is relevant, valuable and generates genuine sales leads.

SLT member watching a supplier presentation

Beyond the presentation

This isn't simply about delivering a presentation. It's about creating quality conversations, understanding challenges, and building trust with the people who make and influence purchasing decisions.

Perfect for education suppliers looking to create deeper engagement and more qualified opportunities

Complex or tailored solutions
High-value products and services
Product demonstrations
Strategic sales conversations
Relationship building and needs exploration
Training and guidance programmes
Market testing and product feedback

How a Focus Session works

1

Book your session

We'll work with you to identify the best timing, target audience and session approach to maximise engagement and outcomes.

You can book a one-off Focus Session or build a series of sessions around your sales and marketing objectives.

2

We recruit your ideal audience

We identify and invite relevant school decision makers whose responsibilities, interests and priorities align with your offering.

3

Maximise your session outcomes

We'll help you shape your session, refine your messaging, plan audience engagement opportunities and maximise the value of your dedicated session.

4

Lead the conversation

You'll have a dedicated 45-minute session to showcase your solution, explore challenges, answer questions and engage directly with attendees.

5

Receive your leads and feedback

Within 24 hours you'll receive opt-in contact data, attendee feedback and valuable insight to support your follow-up activity.

Included with every Focus Session

  • Minimum 8 school decision makers guaranteed
  • Fully managed recruitment and facilitation
  • Pre-session consultation and preparation support
  • Dedicated 45-minute supplier session
  • Live audience questions and discussion
  • Opt-in leads within 24 hours
  • Post-session feedback report
  • Optional add-on enhancement services

Why choose Focus

Multiple decision makers

Dedicated access to several school decision makers in a single session.

Deeper engagement

Real interaction and audience involvement, not one-way marketing.

More time to explore

Space to unpack challenges and opportunities in depth.

Higher-intent conversations

Leads to more qualified, sales-ready opportunities.

Meaningful relationships

Build trust, credibility and stronger long-term connections.

Faster progression

From first conversation to genuine sales opportunity.

We really enjoyed taking part in the Focus Session – we engaged with new schools and teachers, and generated a good number of warm leads. We’ll definitely do more!
Crusader AV logo

Dave Huckle

Crusader

Ready to build relationships with key decision makers?